UX Research/Service Designer

Responsibilities and duties:

• Lead and execute service design deliveries for experience or multidisciplinary projects with teams from other areas of Anacouto;
• Identify user and shopper personas (digital and physical) from qualitative and quantitative data;
• Structure and carry out research (qualitative and quantitative) and experience and usability analyses in a broad service vision;
• Map the journey of users and shoppers (digital and physical) and their opportunities for evolution;
• Structure information architecture and navigation flows of digital interfaces and
• Have the flexibility to use the same usability method in the design of information architecture for product packaging and navigation flows in physical spaces;
• Structure wireframes for digital product screens and/or physical product packaging;
• Plan, create tools and moderate co-creation workshops with clients and internal staff;
• Design solutions for experiences that adhere to project objectives, business KPIs and with a view to building value for brands;
• Support digital and physical experience teams and partners, ensuring conceptual/strategic alignment.

Requirements:

• Analytical vision, reaching efficient diagnoses;
• Good storytelling, tying together concept and strategy;
• Knowledge of branding or communication;
• Familiarity with Figma and Miro, in addition to Microsoft 365;
• Conducting presentations;
• Higher education completed.