Service Designer

In your role as Analyst ll Service Designer, you will be aimed at Designing solutions to generate superior experiences from start to finish, taking into account all the interaction points of users and actors through physical and digital means, and the strategy of the VP Leasing, Rent and Use, in order to maintain customer loyalty and preference, ensuring business sustainability

What would you do?

• It constantly understands and analyzes clients’ needs, pains, wants and JTBD from research, validation and prototyping with users, using client-centered design methodologies.
• Build customer profiles and archetypes in order to facilitate the solution development process focused on their needs and behaviors.
• Designs experiences from beginning to end through digital and physical means, ensuring the materialization of superior experience attributes in the short, medium and long term, maintaining a transversal vision of the client’s needs around the different business solutions.
• It accompanies the definition of the business models and value proposals of the Leasing, Rent and Use solutions, ensuring that they are focused on the needs of the different customer segments, through strategic design methodologies.
• It creates connections and synergies with the other areas of the Bank and roles of the VP Leasing, Rent and Use, promoting customer-centered thinking that allows the design of superior experiences and generating value for the business.
• Maintains a connection with the corporate design and experience strategy, taking into account good practices and success stories to ensure their correct implementation in the business.
• It takes into account the objectives and KR’s of the business to give focus and prioritization to the participation of the design from the value it generates, favoring an empowerment of the customer experience by the different teams of the VP Leasing, Rent and Use.

What are we searching for?

• Academic level: Graduated professional
• Knowledge in Design Thinking
• Knowledge in Strategic Design Management
• Experience and knowledge in Interaction Design and Visual Design
• Digital Design Experience
• Knowledge and experience in building customer journey maps, blueprints, customer archetypes and profiles, JTBD, empathy maps, among others