Audi Business Innovation GmbH (ABI) was founded in 2013 as a wholly owned subsidiary of AUDI AG with the aim of rethinking the core business of the automotive industry. As a digital product development and innovation company, ABI offers comprehensive product and IT expertise for user-centered solutions. Our overarching goal is to strengthen AUDI AG’s sales and distribution processes by providing relevant digital solutions and reliable IT platforms. We offer concepts for digital services and business models, create product development processes and implement digital services along the value chain, always with a focus on efficiency in marketing and sales processes. Through our product and IT expertise for consumer-oriented solutions, our entrepreneurial action,
We design the digital customer journey of AUDI AG and thus make the company fit for the future. With our specific skills and a clear set of methods for digital product development, we shape the implementation of AUDI AG’s digital service portfolio. We digitize core business processes, drive the creation of future-proof new services and identify innovative ideas for the future. Our aim is to increase clarity and effectiveness, develop solutions for customers and create value.