Service Designer

Service designers work to create end-to-end enterprise experiences for prospects, customers, business partners, and employees that span face-to-face and digital interactions. They use human-centered approaches to shape and define the value exchange between a service provider and the user across touch points, time, and channels.

Your Role and Responsibilities

• Generating insights through research with users, staff and stakeholders to shape a holistic view of the total user experience – Analyzing, consolidating, and communicating research findings to stakeholders in order to strategically frame, validate and quantify the problem being solved and help inform the wider strategic roadmap of initiatives
• Defining key UX and organizational measurements used to track and prove the initiative delivers positive outcomes for both users and the business
• Designing concept journeys, blueprints, and roadmaps that communicate how the total user experience can be elevated beyond the immediate product or service
• Facilitating the collective understanding of the end-to-end, front-to-back experience by mapping the orchestration of events at the intersection of technology, business and design
• Shaping how behind-the-scenes processes and support functions interact with each other and how these impact the design process
• Embedding design practices within organizations to create a sustainable approach to service the needs of the user
• Responsible for ensuring that all insights and ideas are consolidated into a holistic product/service vision (e.g in form of a Golden Thread).
• Research future trends and gather stakeholder expectations and goals.
• Enable and facilitate co-creation to derive ideas and potential solutions (providing creative methods, collaboration environment, workshop agendas, etc.).
• Create User Journeys and Service Blueprints, using systems thinking to identify root causes and prevent merely treating symptoms.
• Link user empathy with the business and organizational empathy.
• Translate insights and ideas into a compelling story.
• Utilise the process of iterative design to understand user interactions and enhance user satisfaction by improving the usability and accessibility provided when interacting with a system, product or service.