Service Designer

Bupa focuses on the growth of the sector in Türkiye, developing practices that support both social integrated health awareness and healthy living with different approaches, and delivering its products and services to all segments of society.

Qualifications:

• Minimum of 4 years of professional experience in service design or a related field such as UX design, product design, or design research.
• Bachelor’s degree or higher in a relevant field
• Excellent communication skills, both written and verbal, in English.
• Service design mindset – when approaching a problem you take a wide view, looking front and backstage, and end to end by default. You are then able to identify specific areas of opportunity for more detailed analysis, both strategic (supporting commercial goals, balancing feasibility with desirability) and user-focused, ensuring a human-centred approach.
• Experience creating customer journey maps, service blueprints, flows and more – paired with an understanding of when to use each method to understand and improve a specific situation.
• You are very comfortable working alongside researchers analysing and synthesising research work, uncovering insights from both qualitative and quantitative research.
• You can navigate complex areas of a business and its journeys across multiple channels. You are then able to communicate what matters most to our customers, colleagues, internal teams and business.
• Comfortable facilitator who can bring together and engage others in your service design work in workshops and collaborative sessions.

Job Description:

• You will have strong service design skills, paired with product design or research skills/background. You will identify and solve customer and business problems, using service design, design thinking and product design approaches and methods.
• You’ll provide direction for service design across products and services at Bupa Türkiye to improve the customer experience.
• Support and inspire others in the team, up-skilling and training them in service design thinking and methods.
• Generate concepts, proposals and plans for new service propositions, or to evolve and improve existing services.
• As a voice of the customer you’ll build advocacy amongst key stakeholders – evangelising the principles and processes of service design.
• You will be confident leading projects and task managing people within those projects.
• Confident mediation across the demands of a business, the needs of the customer and the feasibility of the tech stack to design the right thing and design the thing right.