Service Designer

What you’ll be doing:

Develops and designs web pages, programs, banners and landing pages and creates visual interfaces for websites supporting internal business units and/or supplier-related programs in alignment with marketing strategies.

Job Specifications:

• Extensive knowledge and application of principles, theories and concepts. Complete knowledge of all job functions and the broad industry best practices, techniques and standards.
• Develops solutions to complex problems where analysis of situations and/or data requires in-depth evaluation of variables. Determine best approach to achieve results and provide suggestions to improve policies and procedures.
• Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives and approaches to assignments. Work may be reviewed at a high-level.
• May represent the organization as a primary contact on assignments and/or projects. Interacts with senior professionals and management and frequently coordinates work between departments or organizations.
• Actions may impact the organization. Failure to accomplish work will result in the inability to reach crucial organizational goals. Erroneous decisions may have a prolonged effect resulting in the expenditure of substantial resources.

Principal Responsibilities:

• Develops, plans, programs, and designs web pages, banners, landing pages and HTML email campaigns in alignment with marketing strategies.
• Creates visual interfaces for new websites and enhancements to existing ones, with a focus on optimizing user experience and intuitive navigation.
• Functions as a key designer for regional web sites producing landing pages, banners, wireframes, mockups and email graphics.
• Recommends changes and redesigns for existing internet properties to improve look, usability and conversions.
• Conveys branding cohesively across multiple web properties and meets established design standards.
• Uses web design best practices and next-generation digital trends while maintaining a user centered design focus.
• Collaborates with marketing and programming teams to coordinate the development, integration, format design and release of web content.
• Maintains global infrastructure for IBM WebSphere properties or like applications.
• May create campaigns that improve search engine rankings, increase traffic to the site and strengthen customer loyalty including analytics reporting.
• Creates and maintains site documentation and training materials to support regional sites.
• Other duties as assigned.