Agency / ConsultancyContract
Service Designer Team Leader

99brightminds
Key Responsibilities
- Own the experience design standard across physical, digital, and assisted-service channels
- Lead the redesign of energy offer (fuel, EV charging, LPG) and car care (Lube, car wash, VIC) services
- Convene and run structured ideation workshops with each service line to co-design redesigned experiences
- Set the persona-anchored journey design methodology, prioritising design investment against ADNOC’s customer segments (Loyalists, Elites, Functional Fuelers, EV Adopters)
- Build and lead the Service Design team — hire, coach, and develop a Specialist and an Analyst
- Represent Service Design in cross-functional delivery reviews with Operations, IT, and Human Capital
- Partner with Quality & Training and Call & Service Center functions to ensure design standards translate into frontline scripts and training
Candidate Profile
- 8–12+ years in service design, CX design, or experience strategy, including 3+ years leading a team
- Proven track record designing end-to-end journeys across physical, digital, and human-assisted channels — not digital UX alone
- Strong facilitation skills — experience running structured co-design or ideation workshops with senior, cross-functional stakeholders
- Experience taking a design from pilot through to scaled rollout, ideally across multiple sites or markets
- Background in a high-volume, multi-site, consumer-facing business — retail, hospitality, or fuel/convenience retail preferred
- Comfortable operating in a matrixed organisation, influencing Operations, IT, and HR/Training stakeholders without direct authority over them
- Regional (UAE/GCC) experience preferred; Arabic language skills a plus, not required
- A builder — this is a founding role standing up a new function and team, not backfilling an existing one
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Service Designer Team Leader