Principal Service Designer

About the Job

We’re seeking a Principal Service Designer who’s as passionate about orchestrating complex, multi-touch family journeys as they are about crafting pixel-perfect digital experiences that launch. You’ll be the design pioneer for Life360’s Aging Parents initiative (supported and embedded within the growing Product Design team), defining the service architecture, member experience, and interaction patterns that help families stay connected across generations.

You bring equal comfort in systems thinking and execution, weaving together physical, digital, and emotional touchpoints. You’re fluent in AI-accelerated workflows and see emerging tools as partners in creativity and efficiency. You thrive in ambiguity, and you know how to turn insights into experiences that scale from early prototypes to shipped products.

This is a unique opportunity to help build a new business area inside a global platform and to shape what care, connection, and independence look like for aging family members in the years ahead.

The US-based salary range for this position is $171,000 to $252,000. We take into consideration an individual’s background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Design the End-to-End Service Ecosystem

• Define and design connected family experiences spanning mobile, and device touchpoints from onboarding to daily use.
• Translate complex human and technical systems into intuitive, delightful journeys for both aging parents and their adult children.
• Collaborate with product, research, and engineering partners to identify and deliver high-value service opportunities.

Craft Exceptional Product Experiences

• Lead hands-on UI/UX design across Life360’s platforms, from concept to launch.
• Create elegant, accessible, and emotionally resonant interfaces that embody simplicity and trust.
• Prototype rapidly, using AI-assisted tools and interactive frameworks—to bring service concepts to life.

Leverage AI and Data in Design

• Use AI to accelerate research synthesis, ideation, and iteration.
• Explore how AI-driven personalization can make the Life360 experience more adaptive and human-centered for older adults.
• Collaborate with data science and engineering to visualize and test data-informed service models.

Systematize and Scale

• Develop design frameworks, service blueprints, and interaction models that clarify complexity and foster cohesion across the ecosystem.
• Partner with design systems teams to ensure scalable, inclusive design patterns across product teams.3

Collaborate and Lead with Influence

• Inspire and guide designers across Life360 by modeling exceptional craft, strategic thinking, and cross-functional collaboration.
• Influence roadmap decisions by articulating the “why” behind design—grounded in insight and elevated through storytelling.
• Champion design excellence, experimentation, and AI fluency within the team and broader company.

What We’re Looking For

• 10+ years designing consumer-facing mobile products (hardware and software, a plus), with experience bridging service design and UI/UX.
• A portfolio that demonstrates mastery in both journey orchestration and interface craft from strategy to shipped work.
• Experience designing for complex, human-centered ecosystems, ideally involving care, health, or family connection.
• Proven ability to prototype and iterate rapidly using AI-enhanced design tools and/or data-driven workflows.
• Strong systems thinking and communication skills, able to align cross-functional partners and executive stakeholders.
• Collaborative, curious, and optimistic, a designer who sees every challenge as an opportunity to create clarity